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Google's search dominance is on the decline
Due to its global success, Google has become a verb synonymous with 'searching'
© Getty Images
The corporate identity is the visual core of all business communications. Many of the world’s most iconic logos are associated with American multinationals, and their compelling brands are instantly recognizable to a global audience.
For the first time in decades, Google is projected to lose its majority share of the US search market next year. According to a forecast by advertising research firm eMarketer, Google will still remain the largest player in search, however, holding 48% of US search ad revenue. Despite its long-standing dominance, Google continues to grow its sales in this space—though Amazon is growing at a faster pace.
By next year, Amazon is expected to capture nearly a quarter of US search ad spending, a share projected to increase to 27% by 2026, while Google's share is expected to decline.
Click and see some of America’s best branding and corporate identity design examples.
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