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The trend: Bovine colostrum -

In 2024, celebrities like Kourtney Kardashian and Sofia Richie endorsed supplements formulated with bovine colostrum, often called "liquid gold" online. Made out of the first milk cows produce after giving birth, which is rich in nutrients, supplements have been promoted for their potential to boost immunity, improve gut health, and alleviate bloating.

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What experts say -

Experts agree that colostrum is a nutrient-rich substance with potential health benefits, but they highlight the need for further scientific investigation. This includes determining the optimal dosage and frequency of colostrum consumption to realize these benefits effectively.

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What experts say -

It's important to note that the supplement market in the US is not strictly regulated. This means there's no consistent quality or potency guarantee between different bovine colostrum products. Experts advise that a balanced, nutrient-rich diet can provide many of the same potential benefits as colostrum supplements.

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The trend: Cortisol face -

TikTok was buzzing about "cortisol face" in 2024, with creators claiming that excess cortisol, the body's primary stress hormone, leads to a puffy, less attractive appearance. They suggested that reducing cortisol levels could improve facial aesthetics.

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What experts say -

While cortisol can influence one's appearance, the impact is not as straightforward as some wellness influencers portray. Experts emphasize that high cortisol levels are primarily associated with Cushing's syndrome, a relatively uncommon condition typically resulting from steroid treatments.

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What experts say -

Specialists say it's unlikely that everyday stress will significantly elevate cortisol levels to the point of drastically changing facial features. If there are concerns about cortisol levels, experts highlight it's always best to seek advice from a qualified medical professional rather than relying on social media trends.

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The trend: Raw milk -

Raw, unpasteurized milk gained significant attention in 2024, championed by a diverse group including high-profile figures, influencers, and celebrities. Raw milk proponents often claim it's superior to pasteurized milk, boasting higher levels of vitamins and minerals.

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What experts say -

In the US, most milk undergoes pasteurization, a process that heats the milk to kill harmful bacteria. Researchers consider pasteurization "the single most important food safety fire wall in history." Despite this, demand for raw, unpasteurized milk has surged, with over two dozen states now allowing its sale.

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What experts say -

Raw milk can harbor dangerous bacteria such as listeria, salmonella, kidney-damaging E. coli, and high levels of the A(H5N1) virus. The Food and Drug Administration (FDA) reports that raw milk consumption has been linked to over 2,645 illnesses and 228 hospitalizations in the US over the past two decades.

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The trend: Red light therapy -

Initially used primarily in professional settings, at-home red light therapy devices have skyrocketed in popularity, fueled by claims of wrinkle reduction, acne healing, and hair growth stimulation.

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What experts say -

While many users anecdotally claim to experience increased radiance and a healthy glow, Dr. Prem Tripathi, a California-based facial plastic surgeon, cautions these devices are limited in terms of results. "Think of them as a maintenance tool best used between in-office treatments," he advises.

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What experts say -

Some TikTok users have resorted to unconventional methods like red Christmas lights and even heat lamps designed for chickens. These approaches are not only potentially dangerous but also unlikely to provide any significant benefits. Experts strongly recommend investing in a reputable brand with proven efficacy supported by independent clinical trials.

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The trend: Magnesium -

Early in 2024, magnesium became a wellness sensation on TikTok, with content creators touting its anxiety-reducing benefits. This essential mineral plays a vital role in bodily functions, and research supports its potential to alleviate stress and promote a sense of calm.

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What experts say - Further research is needed to fully gauge magnesium’s effects on anxiety. While increasing intake through dietary sources like salmon, avocado, and beans is generally safe, it's advisable to consult a doctor before starting magnesium supplementation, which may still not be effective for everyone, specialists say.

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The trend: Microbiome testing kits - Instagram feeds were flooded with ads for at-home microbiome testing kits in 2024. These kits, priced between US$120 and $400, promise to analyze stool samples and provide personalized dietary recommendations to address concerns like anxiety, joint pain, and low energy.

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The trend: Microbiome testing kits -

HelloBiome, a company offering at-home microbiome tests for the facial, scalp, body, and vulva microbiomes, was prominently featured at the Business of Beauty Global Forum 2024 in Napa, California. Their AI-powered platform analyzes test results, providing personalized recommendations based on individual microbiome profiles.

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What experts say - While the gut microbiome is important for our health, many experts say microbiome tests are not as comprehensive as some companies promise. These tests are mostly helpful for diagnosing certain conditions like Crohn's disease, not for everyday diet plans.

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The trend: Psychedelics for mental health -

Research into psychedelics for mental health continued in 2024, exploring how substances like LSD, MDMA, and psilocybin can improve conditions like depression. Scientists are investigating new approaches, such as administering psychedelics without the results of recreational 'trips,' and exploring psilocybin's potential to aid terminally ill patients.

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What experts say -

The FDA rejected MDMA-assisted therapy for PTSD in 2024. However, as Ross Ellenhorn and Dimitri Mugianis, founders of the psychedelic program Cardea, argued in The Guardian, viewing psychedelics solely as pharmaceuticals may be a limiting perspective. They emphasized that psychedelics "are a means of accessing an experience; they're not a medication."

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The trend: Aura points -

TikTok was flooded with discussions about "aura points," a playful system for quantifying one's "aura" (essentially their energy or charisma). As reporter Alaina Demopoulos explained, winning aura points often involved projecting effortless confidence and a carefree attitude, while actions perceived as cringey or insecure were considered aura point deductions.

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What experts say -

While a lighthearted trend, the concept echoes ancient philosophical concepts, particularly Aristotle's virtue ethics. Philosopher Julian Baggini observed, "It also seems to be a sort of weird, contemporary honor code." Before engaging in actions like cutting someone off in traffic, one might pause to consider the potential "aura point" repercussions.

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The trend: Underconsumption core -

TikTok creators became more vocal in challenging consumerism culture, embracing a philosophy they call "underconsumption core." Unlike other "cores" that often emphasize acquiring specific aesthetics or products, this trend encourages a mindful approach to consumption, prioritizing reusing, upcycling, and waste reduction.

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What experts say -

Critics argue that the trend inadvertently highlights societal inequalities, as many people already live with limited resources. While acknowledging its potential, they emphasize the need for inclusivity and proper contextualization within the movement.

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The trend: Skincare for kids - In 2024, the skincare market began targeting Generation Alpha, with reports of children as young as nine embracing sophisticated skincare routines. Parents and dermatologists observed this trend, noting that holiday wish lists increasingly featured eye creams and anti-aging serums.

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What experts say -

Experts warn that exposing children to a fear of aging and unrealistic beauty standards can negatively impact their mental health. Early exposure to skincare products may also pose significant risks to their delicate skin. "The use of these products can lead to skin irritation and even trigger conditions like periorificial dermatitis,” emphasizes dermatologist Dr. Shreya Andric.

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The trend: Digital detox - Smartphones have become ubiquitous, yet more people and organizations are reevaluating their reliance on them. Some are embracing digital detoxes, while others are opting for "dumb phones," i.e. basic flip phones without internet access or distracting apps.

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What experts say - While the extent of smartphones' negative impacts is still debated, growing evidence suggests positive outcomes from reduced phone usage. A Guardian initiative encouraging mindful phone use revealed that participants who reduced screen time reported improvements in productivity and sleep quality.

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The trend: Voluntary celibacy -

Often referred to online as "boy sober," this trend experienced a surge in popularity particularly among heterosexual women. In February 2024, The New York Times declared celibacy "this year's hottest mental health craze."

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What experts say -

The movement emerged amidst a broader phenomenon sometimes referred to as an "intimacy recession." This decline has been attributed to various factors, including dating app fatigue. However, some view it as a broader reevaluation of gender-based politics and dynamics.

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The trend: Egg freezing -

Fertility clinics across the US and the UK are witnessing a surge in egg freezing procedures. In the US, this increase is significantly driven by the growing number of employers offering fertility treatment benefits, which can cover the substantial costs associated with egg freezing.

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What experts say -

While egg freezing offers a sense of freedom and allows individuals to delay family planning, experts warn it does not guarantee future fertility, as success rates vary significantly. For women over 35, the chance of pregnancy can range from 50% with 20 retrieved eggs, to a mere 6% with only five eggs. Furthermore, finding suitable sperm donors presents its own set of challenges.

Source: (The Guardian)

See also: Lies you've been told about health and wellness

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