The richest content creators in the world

MrBeast is arguably the most popular content creator worldwide. He has over 500 million followers across various social media platforms and an impressive 380 million subscribers on YouTube. From surviving in the open sea on a rudimentary raft to recreating 'Squid Games' challenges, every video he makes gets around 100 million views.

1 / 29 Fotos

MrBeast -

His estimated revenue from creating content, along with his clothing line and Feastables, a brand focused on snacks and chocolates, exceeds $600 million annually.

2 / 29 Fotos

Dhar Mann -

Dhar Mann is a content creator who creates videos on topics such as bullying, racism, and inequality. He has a massive following of about 120 million across social media channels and close to 25 million subscribers on his main YouTube channel.

3 / 29 Fotos

Dhar Mann -

Besides making videos, Dhar Mann also heads a creator agency named 5th Quarter Agency and a beauty brand, LiveGlam. His estimated annual revenue is about $45 million.

4 / 29 Fotos

Charli D'Amelio -

Charli D’Amelio became popular on TikTok with her dance moves. She has more than 200 million followers across social media platforms, with 157 million followers on TikTok alone.

5 / 29 Fotos

Charli D'Amelio -

She has partnered with brands like Garnier and CeraVe and was also featured in ‘& Juliet,' a Broadway musical. Her net worth is estimated to be a massive $45 million.

6 / 29 Fotos

Matt Rife -

Standup comedian Matt Rife has come a long way. His quick, scathing wit has amassed a following of more than 33 million across social media platforms.

7 / 29 Fotos

Matt Rife -

The social media star has also starred in the Netflix specials ‘Matt Rife: Natural Selection’ and ‘Matt Rife: Lucid - A Crowdwork Special,’ and released the memoir ‘Your Mom's Gonna Love Me.’ His annual earnings are amongst the highest in the content creation world, a whopping $50 million.

8 / 29 Fotos

Mark Rober -

Mark Rober has a huge following on social media. The former NASA engineer uses his creativity and intelligence to promote scientific curiosity among his followers. And he has a lot of them, with some 66 million subscribers on YouTube alone.

9 / 29 Fotos

Mark Rober -

From building his own satellite to testing Tesla’s autopilot functions, Mark Rober has always piqued the interest of his followers. His annual earnings total $25 million.

10 / 29 Fotos

Ryan Kaji -

Ryan Kaji has built an entertainment empire with his kid-friendly YouTube channel ‘Ryan’s World,’ releasing unboxing videos, educational content, and family vlogs. His adorable style and relatable content have amassed him a loyal fan base of 39 million subscribers.

11 / 29 Fotos

Ryan Kaji -

Ryan has also ventured into entrepreneurship, signing deals with Walmart, Target, and Nickelodeon, along with launching his own TV series. The 13-year-old has an estimated worth of $100 million.

12 / 29 Fotos

The Paul brothers -

Jake and Logan Paul have been known for their pranks, challenges, vlogs on YouTube, as well as several controversies. All of this has only led to their meteoric rise in the content creator industry. Together, they have more than 100 million followers across social media platforms

13 / 29 Fotos

The Paul brothers -

The Paul brothers have built a massive empire worth more than $250 million. This includes a multimillion dollar deal with WWE, clothing and sports drink brands, and highly profitable collaborations with other brands and content creators.

14 / 29 Fotos

PewDiePie -

Probably one of the most followed content creators on social media, PewDiePie found his fortune in the early 2010s by livestreaming games and creating comic sketches, pranks, and reaction videos.

15 / 29 Fotos

PewDiePie -

PewDiePie has several brand deals, merchandise, partnerships with numerous brands, and book deals that add to his net worth of more than $50 million.

16 / 29 Fotos

Mark 'Markiplier' Fischbach -

The social media icon started as a YouTuber with videos of unboxing videos, product reviews, and comedy sketches, and he soon created a fan following of millions.

17 / 29 Fotos

Mark 'Markiplier' Fischbach -

Now, the multitalented content creator has ventured into directing, writing, and filmmaking. He is also a philanthropist, having raised millions via livestreaming. His estimated net worth is more than $45 million.

18 / 29 Fotos

Khaby Lame -

Khaby Lame’s reaction videos and viral memes have garnered an astronomical following on social media. Not surprisingly, he is the most followed content creator on TikTok, with more than 162 million followers.

19 / 29 Fotos

Khaby Lame -

He has several brand partnerships, including Hugo Boss, Sony Pictures, Walmart, Mr. Pink, and Fortnite. All this and more add to his net worth of $20 million.

20 / 29 Fotos

Ninja -

Considered one of the best and most famous online gamers, Ninja built a humungous fan following of more than 23 million by livestreaming on social media platforms.

21 / 29 Fotos

Ninja -

Since gaining massive popularity, he has garnered a personal fortune of $30 million through brand sponsorships, collaborations with content creators, and starting his own management company.

22 / 29 Fotos

Emma Chamberlain -

Emma Chamberlain set new benchmarks for vlogging with her unique content creation and editing style. Her videos broach several topics, such as cooking, fashion, mental health, and finance.

23 / 29 Fotos

Emma Chamberlain -

Her loyal fan base of 12 million followers makes her one of the most popular brand ambassadors. Over the years, she has partnered with Levi’s, Lancome, Cartier, and Louis Vuitton. She has also hosted on the Met Gala red carpet for Vogue. Her net worth is currently estimated to be $20 million.

24 / 29 Fotos

Marques Brownlee -

Marques Brownlee is social media’s most popular tech and gadget guru. Be it the latest iPhone, Tesla, AI apps, or any viral product, one can find an honest review on his channel. He has close to 20 million subscribers on YouTube alone.

25 / 29 Fotos

Marques Brownlee -

Besides content creation, Brownlee has partnered with several brands, started his own product company, MKBHD, and serves as a board member and chief creative partner for the accessory company Ridge. His net worth is an estimated $10 million.

26 / 29 Fotos

Rhet & Link -

Creators of the popular YouTube channel, ‘Good Mythical Morning,’ the entertaining duo have become a phenomenon with close to 20 million followers. The self-proclaimed "Internetainers" are known for trying unusual foods, creating comedy sketches and songs, and carrying out unique and quirky experiments.

27 / 29 Fotos

Rhet & Link -

The duo has worked as web correspondents for the Sundance Film Festival, created commercials for small businesses for free, and produced several media properties under their company, Mythical Entertainment. Their net worth is around $32 million.

Sources: (Forbes) (Favikon) (YouTube)

28 / 29 Fotos

Getty Images

0 / 29 Fotos

MrBeast -

Getty Images

1 / 29 Fotos

MrBeast -

His estimated revenue from creating content, along with his clothing line and Feastables, a brand focused on snacks and chocolates, exceeds $600 million annually.

Getty Images

2 / 29 Fotos

Dhar Mann -

Getty Images

3 / 29 Fotos

Dhar Mann -

Besides making videos, Dhar Mann also heads a creator agency named 5th Quarter Agency and a beauty brand, LiveGlam. His estimated annual revenue is about $45 million.

Getty Images

4 / 29 Fotos

Charli D'Amelio -

Charli D’Amelio became popular on TikTok with her dance moves. She has more than 200 million followers across social media platforms, with 157 million followers on TikTok alone.

Getty Images

5 / 29 Fotos

Charli D'Amelio -

She has partnered with brands like Garnier and CeraVe and was also featured in ‘& Juliet,' a Broadway musical. Her net worth is estimated to be a massive $45 million.

Getty Images

6 / 29 Fotos

Matt Rife -

Standup comedian Matt Rife has come a long way. His quick, scathing wit has amassed a following of more than 33 million across social media platforms.

Getty Images

7 / 29 Fotos

Matt Rife -

Getty Images

8 / 29 Fotos

Mark Rober -

Getty Images

9 / 29 Fotos

Mark Rober -

From building his own satellite to testing Tesla’s autopilot functions, Mark Rober has always piqued the interest of his followers. His annual earnings total $25 million.

Getty Images

10 / 29 Fotos

Ryan Kaji -

Getty Images

11 / 29 Fotos

Ryan Kaji -

Ryan has also ventured into entrepreneurship, signing deals with Walmart, Target, and Nickelodeon, along with launching his own TV series. The 13-year-old has an estimated worth of $100 million.

Getty Images

12 / 29 Fotos

The Paul brothers -

13 / 29 Fotos

The Paul brothers -

Getty Images

14 / 29 Fotos

PewDiePie -

Probably one of the most followed content creators on social media, PewDiePie found his fortune in the early 2010s by livestreaming games and creating comic sketches, pranks, and reaction videos.

Getty Images

15 / 29 Fotos

PewDiePie -

PewDiePie has several brand deals, merchandise, partnerships with numerous brands, and book deals that add to his net worth of more than $50 million.

Getty Images

16 / 29 Fotos

Mark 'Markiplier' Fischbach -

The social media icon started as a YouTuber with videos of unboxing videos, product reviews, and comedy sketches, and he soon created a fan following of millions.

Getty Images

17 / 29 Fotos

Mark 'Markiplier' Fischbach -

Getty Images

18 / 29 Fotos

Khaby Lame -

Getty Images

19 / 29 Fotos

Khaby Lame -

He has several brand partnerships, including Hugo Boss, Sony Pictures, Walmart, Mr. Pink, and Fortnite. All this and more add to his net worth of $20 million.

Getty Images

20 / 29 Fotos

Ninja -

Considered one of the best and most famous online gamers, Ninja built a humungous fan following of more than 23 million by livestreaming on social media platforms.

Getty Images

21 / 29 Fotos

Ninja -

Since gaining massive popularity, he has garnered a personal fortune of $30 million through brand sponsorships, collaborations with content creators, and starting his own management company.

Getty Images

22 / 29 Fotos

Emma Chamberlain -

Emma Chamberlain set new benchmarks for vlogging with her unique content creation and editing style. Her videos broach several topics, such as cooking, fashion, mental health, and finance.

Getty Images

23 / 29 Fotos

Emma Chamberlain -

Getty Images

24 / 29 Fotos

Marques Brownlee -

Getty Images

25 / 29 Fotos

Marques Brownlee -

Getty Images

26 / 29 Fotos

Rhet & Link -

Getty Images

27 / 29 Fotos

Rhet & Link -

Sources: (Forbes) (Favikon) (YouTube)

Getty Images

28 / 29 Fotos

The richest content creators in the world

Content creation has become a multibillion-dollar industry

04/04/25 | StarsInsider

CELEBRITY Social media

Content creation has evolved from a side hustle to a rewarding career path for many. Nowadays, content creators are not just earning millions through their creativity; the revenue generated also empowers them to invest in their entrepreneurial passions. It’s no longer solely about entertainment, as it has evolved into a serious business with a lot of money at stake.

Here’s a look at some of the highest earners in the creator economy. Click through to discover more!

All figures in USD.