The Dassler brothers: the sibling rivals behind Puma and Adidas

How a bitter sibling rivalry produced two of the world's most powerful sporting brands

Stars Insider

26/01/24 | StarsInsider


A notorious fallout between two German brothers over 70 years ago led to a family schism that was never healed and has divided a town ever since. But out of this rift rose two of the world's biggest sporting brands. So, was it worth it?

Just who are the siblings that turned their backs on each other but by doing so created iconic global athletic apparel and footwear corporations? Click through and take sides.

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