Constructing creativity: the amazing world of Lego
How a Danish toy company built on its success
LIFESTYLE Toys
Lego is one of the most popular toy brands in the world. Consisting of interlocking plastic bricks, Lego is all about constructing creativity. From its humble origins in Denmark to a global sales phenomenon, Lego is enjoyed as much by grown-ups as the kids it was originally designed for. So, how did such a simple idea become so beloved by millions?
Click through and build up a picture of the amazing world of Lego.