The iconic national dress of Japan
Finally, there is the interactivity element and the fact that it’s fun! Digital fashion means engaging, interactive experiences, such as virtual fashion shows and try-on sessions.
As previously mentioned, several fashion brands, designers, and technology companies are using digital fashion to create immersive and engaging customer experiences.
Virtual clothing can also be more affordable and accessible than physical clothing. This opens the world of fashion up to a much broader audience.
People looking to grab their followers’ attention on social media can also use digital fashion to create Instagrammable moments beyond their wildest dreams.
People who are constantly changing their image and want to keep up with the latest trends can do so by exploring digital fashion.
Indeed, fashion-conscious people who perhaps didn’t have the means to indulge their tastes before are now finding themselves able to do so.
By affording designers unlimited creative freedom, we enable them to experiment and come up with even more innovative and groundbreaking designs.
With digital fashion, there is no need for physical production, which limits the environmental impact of the fashion industry and helps build a more sustainable future.
There are many potential benefits to digital fashion, and since 2018 several major fashion brands have been exploring the trend.
Integrating this technology into digital fashion has significant implications, since it allows people to view themselves wearing digital clothing and even take videos and pictures.
The Pokémon will appear superimposed over the real-time image, as if to suggest that it is actually there, part of the real world.
When using Pokémon GO in AR mode, a Pokémon will suddenly appear on the screen of the device that you are using to capture reality.
Designers also have more creative freedom with digital fashion, since they are not limited by the availability of materials, production methods, or costs.
The first significant advantage of digital fashion over physical fashion is that it is considerably more sustainable.
However, with the integration of augmented reality (AR), digital fashion is expanding and is gradually beginning to have applications in the real world.
Traditionally, digital fashion has been the reserve of video games and avatars, with players using digital clothing to express their own identity or that of their character.
According to one source, by replacing one discarded item of clothing in your wardrobe with digital fashion, you can save 3,300 gallons (about 12,000 L) of water and reduce your carbon footprint.
Digital fashion can be defined as "clothing that is not physically manufactured, including game skins, avatar clothing, and non-fungible tokens (NFT)."
AR involves the real-time integration of digital information into a user’s environment. To illustrate, let’s take the example of Pokémon GO.
Luxury fashion brand Gucci, for example, has entered the world of digital fashion by designing their own virtual sneakers.
They have also teamed up with some gaming platforms to create exclusive, in-game garments.
Moschino, too, has begun to experiment with digital fashion by collaborating with none other than The Sims.
As part of their collaboration, Moschino designed a capsule collection of garments that players could use to dress their Sims characters.
This digital fashion house leverages blockchain technology to tokenize its creations as non-fungible tokens (NFTs).
There is even a digital fashion house, The Fabricant, which specializes in designing and selling virtual garments.
To understand the potential of this developing industry, it is key to recognize people’s desire for identity and ownership in the digital age.
Among people who have grown up with technology, there is a strong desire for digital ownership and the ability to express our identity digitally in the same ways as we do in real life.
Virtual fashion is not set to replace traditional, physical fashion, but rather it is meant to serve as a much-needed complement.
It seems, then, that digital fashion is here to stay. Why not find some ways to experiment today?
Sources: (Digital Fashion Daily) (North Carolina State University)
See also: Genius celebrity fashion hacks
While there will be some companies that invest in the hype for some quick cash, there will certainly be other companies that make digital fashion part of their long-term retail strategy.
Today, most people are familiar with the concept of augmented reality in specific contexts. Lots of gamers, for example, are familiar with interactive experiences that combine real-world and computer-generated content. In the context of fashion, however, augmented reality is only just beginning to take off. However, it has a number of applications that have the potential to disrupt the industry.
Curious? Check out this gallery to learn more about digital fashion.
How augmented reality is transforming the fashion industry
Learn about the newest trend in fashion!
FASHION Clothing
Today, most people are familiar with the concept of augmented reality in specific contexts. Lots of gamers, for example, are familiar with interactive experiences that combine real-world and computer-generated content. In the context of fashion, however, augmented reality is only just beginning to take off. However, it has a number of applications that have the potential to disrupt the industry.
Curious? Check out this gallery to learn more about digital fashion.